Tuesday, October 29, 2013

3M Misleading Customers in the Phoenix, AZ area

Competition makes us Better!
3M is a great company that makes many things - one is window film.  Because they are 3M though it seems that sales reps in AZ are misleading consumers and just focusing on the name, not the product.

For the 3rd time in the last week, we have had customers tell us that the sales rep who was selling 3M window film told them that their film cut out 95% of the heat.  What they are NOT telling them is that is a small portion of the whole picture.

People believe statistics and unless you are in this industry, why would you question someone?  This is how people are taken advantage of and 3M should be ashamed that they are allowing their reps to mislead consumers.

However, instead of getting frustrated, we take the opportunity to explain how window film works and why 3M isn't telling the whole story.

 When 3M tells someone the film blocks up to 95% of the heat, they are only referring to the 25% part of the pie chart above.  What they SHOULD be informing consumers is the total heat rejection is that encompasses everything.

Thank you 3M for allowing us to educate the consumers and not only gaining more customers, but establishing our company and our brand as being honest and ethical.

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